Strength comes from unity.
Protection comes from VRMA.

Retailers must realize that the battle against threatening legislation and taxes will become more difficult in years to come. The retail industry must maintain its unity and strength at the grassroots level to wage those battles successfully. Our strength lies in our members being a unified front with a well heard voice.

About Us

VRMA... Your partner in retailing. Virginia Retail Merchants Association, the professional association of the Virginia retail industry was founded for the purpose of improving the business climate for the retail industry in Virginia. Our members are as diverse as the products they sell. We represent all size retailers across the commonwealth.

Benefits + Services

Membership doesn't cost... it pays! Save on shipping and credit card processing. Offer you employees group rate benefits at no cost to you. Invest in your employees with high quality, low cost training hundreds of retailers are already using. We have a program for every retailer - so start saving today!

Legislative Representation

Protecting your future - VRMA is your voice. The VRMA has been serving the retail community in the legislative arena since 1905. Our strong presence before the General Assembly and throughout the year before its various committees and the states' administrative bodies has made the VRMA the most influential association that works solely on behalf of the retail industry. We have 7 registered lobbyists and each year we influence hundreds of important issues.


The Retail Industry is the largest private employer in the state. The sales tax applied to our industry is the largest single contributor to Virginia's budget. With over 100,000 retailers in Virginia we are the life blood of the Commonwealth.

Event Calendar

Making connections and keeping you informed. Mark your calendar and register for VRMA's upcoming events or check for important dates such as sales tax holidays.

  • Combined Sales Tax Holidays - August 4-7, 2017

Contact Us

Our Address
Virginia Retail Merchants Association
1025 Boulders Parkway, Suite 110
N. Chesterfield, VA 23225

Phone: (804) 649-0789
Fax: (804) 644-8762

Members Only

Be a part of it! As a member of VRMA we keep you up to date. As a member you receive access to this section. Review recent legislative action, VRMA's legislative positions, important archives, and other resources, like the It’s the Law section.

Day on the Hill

During this Annual Event, held Monday, January 23rd and Tuesday, January 24th, our retail members meet with legislators. Our Director of Government Affairs Petrina Jones held a legislative briefing at the offices of our lobbying team, Hunton & Williams. As this meeting, attendees were provided with information and background on issues to be used in our meetings with legislators. Following the briefing, our retail attendees met with legislators at a reception held at the Tobacco Company Restaurant. Day on the Hill is a very rewarding experience and helps our delegates and senators put a face on important legislation that impacts our businesses.

  • Learn what key state lawmakers are planning to  achieve during the legislative sessionPetrinaJones
  • Learn what other business organizations will be focusing on during the session
  • Meet your local Senators and Delegates
  • Network with other business owners
  • Have Your Voice Heard


Virginia Retail Merchants Association Wishes to Thank These Sponsors of the 2017 Day on the Hill:

Food Lion
Giant Foods, Inc.
International Council of Shopping Centers
Pitkin’s Home Centers
Southern State Cooperative
Wakefern Food Corp.