Strength comes from unity.
Protection comes from VRMA.

Retailers must realize that the battle against threatening legislation and taxes will become more difficult in years to come. The retail industry must maintain its unity and strength at the grassroots level to wage those battles successfully. Our strength lies in our members being a unified front with a well heard voice.

About Us

VRMA... Your partner in retailing. Virginia Retail Merchants Association, the professional association of the Virginia retail industry was founded for the purpose of improving the business climate for the retail industry in Virginia. Our members are as diverse as the products they sell. We represent all size retailers across the commonwealth.

Benefits + Services

Membership doesn't cost... it pays! Save on shipping and credit card processing. Offer you employees group rate benefits at no cost to you. Invest in your employees with high quality, low cost training hundreds of retailers are already using. We have a program for every retailer - so start saving today!

Legislative Representation

Protecting your future - VRMA is your voice. The VRMA has been serving the retail community in the legislative arena since 1905. Our strong presence before the General Assembly and throughout the year before its various committees and the states' administrative bodies has made the VRMA the most influential association that works solely on behalf of the retail industry. We have 7 registered lobbyists and each year we influence hundreds of important issues.


The Retail Industry is the largest private employer in the state. The sales tax applied to our industry is the largest single contributor to Virginia's budget. With over 100,000 retailers in Virginia we are the life blood of the Commonwealth.

Event Calendar

Making connections and keeping you informed. Mark your calendar and register for VRMA's upcoming events or check for important dates such as sales tax holidays.

  • Combined Sales Tax Holidays - August 4-7, 2017

Contact Us

Our Address
Virginia Retail Merchants Association
1025 Boulders Parkway, Suite 110
N. Chesterfield, VA 23225

Phone: (804) 649-0789
Fax: (804) 644-8762

Members Only

Be a part of it! As a member of VRMA we keep you up to date. As a member you receive access to this section. Review recent legislative action, VRMA's legislative positions, important archives, and other resources, like the It’s the Law section.

Legislative Representation

Lobbying is a Core Focus for VRMA

The VRMA Government Relations Team serves as a liaison between lawmakers and constituent merchants in home districts. VRMA’s lobbying team understands the issues that are important to store owners. Many legislators call on us to provide information, perspective, and feedback on legislation impacting retail merchants. Because of the number of retail trades VRMA represents, it is unlikely another trade association monitors our diverse set of legislative issues. Similar to legislators the lobbyists attend legislative committee and subcommittee meetings and state boards, commissions and councils. Our lobbyists engage in grassroots lobbying by asking association members to contact their legislators on particular issues.

The staff not only works to ensure the passage of positive legislation and the defeat of laws that impede retail operations, they also make sure that what happens in Richmond is translated to members in a way that is understandable to the reader and of operational value.

Meet VRMA’s Government Relations Staff

For more than a century VRMA has served as a liaison between lawmakers and the merchants in their home districts. VRMA’s lobbying team understands the issues that are important to store owners. Many legislators call on VRMA to provide information, perspective and feedback on legislation and regulations that impact retail merchants.

Because of the number of retail trade lines VRMA represents, you will likely not find another trade association that is touched by such a diverse set of legislative issues.