Strength comes from unity.
Protection comes from VRMA.

Retailers must realize that the battle against threatening legislation and taxes will become more difficult in years to come. The retail industry must maintain its unity and strength at the grassroots level to wage those battles successfully. Our strength lies in our members being a unified front with a well heard voice.

About Us

VRMA... Your partner in retailing. Virginia Retail Merchants Association, the professional association of the Virginia retail industry was founded for the purpose of improving the business climate for the retail industry in Virginia. Our members are as diverse as the products they sell. We represent all size retailers across the commonwealth.

Benefits + Services

Membership doesn't cost... it pays! Save on shipping and credit card processing. Offer you employees group rate benefits at no cost to you. Invest in your employees with high quality, low cost training hundreds of retailers are already using. We have a program for every retailer - so start saving today!

Legislative Representation

Protecting your future - VRMA is your voice. The VRMA has been serving the retail community in the legislative arena since 1905. Our strong presence before the General Assembly and throughout the year before its various committees and the states' administrative bodies has made the VRMA the most influential association that works solely on behalf of the retail industry. We have 7 registered lobbyists and each year we influence hundreds of important issues.


The Retail Industry is the largest private employer in the state. The sales tax applied to our industry is the largest single contributor to Virginia's budget. With over 100,000 retailers in Virginia we are the life blood of the Commonwealth.

Event Calendar

Making connections and keeping you informed. Mark your calendar and register for VRMA's upcoming events or check for important dates such as sales tax holidays.

  • Combined Sales Tax Holidays - August 4-7, 2017

Contact Us

Our Address
Virginia Retail Merchants Association
1025 Boulders Parkway, Suite 110
N. Chesterfield, VA 23225

Phone: (804) 649-0789
Fax: (804) 644-8762

Members Only

Be a part of it! As a member of VRMA we keep you up to date. As a member you receive access to this section. Review recent legislative action, VRMA's legislative positions, important archives, and other resources, like the It’s the Law section.

Virginia Retailers PAC

Pro-retail state policy starts by electing pro-retail state legislators. The VRMA’s political action committee, VARPAC, helps do just that. VARPAC is a nonpartisan committee organized to:

  • Endorse candidates who have proven their support for a free market economy.
  • Assure retailing’s survival and growth by electing state legislators dedicated to creating a healthy retail economy.
  • Promote the visibility of the VRMA in legislative circles.

Legislative activity on behalf of our members is our #1 priority. Legislators listen to those who support them. The VARPAC helps open doors for the VRMA so legislators can hear your opinion on the issues that concern you. VARPAC identifies lawmakers who are pro-retail. These lawmakers are then rewarded through VARPAC endorsements and financial support through contributions to their campaigns. These contributions are made based on recommendations from our members and from the VARPAC Board of Directors.

The VARPAC is funded in two ways. Each year at our Annual Membership Meeting we hold an exciting fund-raising event, the VARPAC silent auction. Our members donate items that are auctioned off during the evening activities. All proceeds benefit the VARPAC. Funds are also raised through direct contributions from our members. Do your part today to support Virginia retailing. Consider supporting the VARPAC.

Yes, you can count on me to support Virginia retailing by supporting the VARPAC!

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