Strength comes from unity.
Protection comes from VRMA.

Retailers must realize that the battle against threatening legislation and taxes will become more difficult in years to come. The retail industry must maintain its unity and strength at the grassroots level to wage those battles successfully. Our strength lies in our members being a unified front with a well heard voice.

About Us

VRMA... Your partner in retailing. Virginia Retail Merchants Association, the professional association of the Virginia retail industry was founded for the purpose of improving the business climate for the retail industry in Virginia. Our members are as diverse as the products they sell. We represent all size retailers across the commonwealth.

Benefits + Services

Membership doesn't cost... it pays! Save on shipping and credit card processing. Offer you employees group rate benefits at no cost to you. Invest in your employees with high quality, low cost training hundreds of retailers are already using. We have a program for every retailer - so start saving today!

Legislative Representation

Protecting your future - VRMA is your voice. The VRMA has been serving the retail community in the legislative arena since 1905. Our strong presence before the General Assembly and throughout the year before its various committees and the states' administrative bodies has made the VRMA the most influential association that works solely on behalf of the retail industry. We have 7 registered lobbyists and each year we influence hundreds of important issues.

Industry

The Retail Industry is the largest private employer in the state. The sales tax applied to our industry is the largest single contributor to Virginia's budget. With over 100,000 retailers in Virginia we are the life blood of the Commonwealth.

Event Calendar

Making connections and keeping you informed. Mark your calendar and register for VRMA's upcoming events or check for important dates such as sales tax holidays.


  • May 25-31, 2014 - Hurricane & Emergency Preparedness Sales Tax Holiday

Contact Us

Our Address
Virginia Retail Merchants Association
701 E. Franklin St., Suite 809
Richmond, VA 23219

Phone: (804) 649-0789
Toll Free: 800-232-VRMA (8762)
Fax: (804) 644-8762
Email: vrma@virginiaretail.org

Members Only

Be a part of it! As a member of VRMA we keep you up to date. As a member you receive access to this section. Review recent legislative action, VRMA's legislative positions, important archives, and other resources, like the It’s the Law section.

Our mission

The Virginia Retail Merchants Association, a trade association that represents retailers and other businesses, is organized to educate, inform, and serve as a resource for our members.

The VRMA supports reasonable and proper laws protecting the interests of our members. Special emphasis is directed towards fostering understanding of retailing, free trade, and free enterprise systems.

Our credit card processing service

"Our expert credit card processing can save the average Virginia Retailer more than $1500 a year." –Laurie Aldrich, President VRMA. No hassles, no hidden fees, and the best credit card processing system available.

Tax holidays

Mark your calendars for the new year of sales tax holidays! Virginia has three: May through October.

May 25-31, 2014: Hurricane Preparedness
August 1-3, 2014: Back to School
October 10-13, 2014: Energy Star and WaterSense

Join the VRMA

Protect your future - join the VRMA today!

There are many reasons why our members join the Virginia Retail Merchants Association.